Business News

Tuesday, 11 April 2023 03:22

To sell an idea, focus on these 4 things

What do you really need to sell an idea? The conventional thinking is to pay for a patent and an expensive prototype, then shop your idea around to find out if anyone likes it. This strategy doesn't work well for an obvious reason: Most ideas fail because they aren't marketable. After you've spent your resources developing an idea, this is a brutal discovery. While patenting and prototyping are important, they are only a piece of the puzzle. Here's what inventors and startups really need to focus on to sell their idea. Testing for market demand Market demand takes away risk…
Loan apps on Play Store will lose their ability to access their users’ contacts or photos from May 31, 2023. This came as the Federal Government said it would enforce the latest policy by Google, saying the action was consistent with the Nigerian authorities’ move to curtail the invasion of customers’ privacy by loan app firms. The Federal Government had in recent time taken major decisions aimed at tackling the violation of customers’ privacy by loan apps. Notably, the Federal Competition and Consumer Protection Commission had recently registered 170 loan apps out of the 200 operating in the country. Google,…
We often hear about ways to engage. Engage employees, colleagues, potential business partners and potential life partners. As a means to connect, we attempt to engage. But not just to the people around us – but to the decisions that surround us (and sometimes consume us). In an effort to engage, we "zero in," "set our sights," and we become "laser-focused." We chase the proverbial rabbit deep into the forest, losing our way along the way. As they say, "you can't see the forest through the trees," and you surely can't see much of anything from the depths of a…
Who doesn't want to impress the boss and share the latest news about rival competitors or emerging customers? In the battle against misinformation and fake news, most people tend to blame media and manipulators, scammers and screens. But a more subtle risk pervades every office, canteen and workplace. The human impulse to share information. As a leader, protecting brand integrity is about promoting sense-checking and curbing the impulse to share unsubstantiated information with a given network. Ancient wisdom can help employees with a simple technique and six words. Modern Misinformation Fake news and misinformation have all the X factors: Ewe,…
Life is confusing and difficult to navigate. It's easy to find yourself in a spot you want out of quickly. Luckily, almost any circumstance can be changed, though depending on the odds stacked against you, the distance between where you are and where you want to be may be greater and more perilous than it is for others trying to get to the same place. Even so, setting informed goals and working against them is the best way to put yourself in the driver's seat. When I was in high school, several of my close friends were killed by gun…
Much of what we do in life is an act of persuasion. As a father to two small children, I can tell you that at any moment in my day-to-day life, I am trying (usually failing) to convince the two little ones to do something: brush their teeth, eat breakfast, get dressed, hang up their coat. On and on it goes. If not parenting, we are trying to convince and influence adults as part of our jobs. As leaders we're continually trying to rally the troops. Whether it's meeting deadlines, driving excellence on client deliverables, or responding to internal briefs,…
Association of airlines worldwide has issued a warning that if funds owed to its members remain frozen in African countries and elsewhere, there could be a disruption of air services. International Air Transport Association (IATA) stated that approximately $1.6 billion in funds are being withheld due to currency shortages or other issues in various African countries. Willie Walsh, Director General of IATA, pointed out that consumers in these markets will be the ones to suffer as airlines cannot continue providing services if they are not paid. Money owed to airlines grew 25% in the last six months of 2022 alone,…
Federal Competition and Consumer Protection Commission has granted approval to 173 digital lending apps to operate in Nigeria. Among these, 119 apps have received full approvals while 54 have conditional approvals. The approval comes after several Nigerians were harassed by loan apps, which prompted the FCCPC to initiate a registration drive to protect citizens from their malpractices. To regulate the digital lending space and make registration and approval mandatory for companies seeking to operate, the FCCPC released a ‘Limited Interim Regulatory/ Registration Framework and Guidelines for Digital Lending 2022.’ The commission set March 27, 2023, as the registration deadline and…
When it comes to running a business, it can be easy to become fixated on one thing: Making money. But is that really the most important thing? While it's true that a business needs to be profitable in order to survive, focusing solely on the bottom line can lead to a host of problems, both for the business itself and for the people involved with it. When a business becomes too focused on making money, it can lead to a host of problems. Here are some of the pitfalls of a money-focused approach to business. Lack of creativity and innovation:…
Monday saw a surge in oil prices following an unexpected announcement by Saudi Arabia and other OPEC+ oil producers to reduce output. This decision, which came just days after a slowdown in U.S. price data had raised optimism in the market, has raised concerns about the potential impact on global inflation. Brent oil futures jumped by nearly $6 to $85.54 per barrel, while U.S. crude climbed $5.22 to $80.89. The announcement was made one day ahead of a virtual meeting of an OPEC+ ministerial panel, which was expected to maintain the 2 million bpd of cuts already in place until…
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How to ace a job interview in 90 seconds, from an Ivy League communication expert

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Peter Obi decries ‘coordinated lawlessness’ after brother’s property is demolished in Lagos without court order

Former presidential candidate Peter Obi has condemned what he described as a brazen act of…
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Which drink is best for hydration? Hint: It isn’t water

Lisa Drayer When you’re thirsty and in need of a drink, which beverages are best…
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Man convicted of posing as flight attendant to fly for free 120 times

A 35-year-old American man has been found guilty of impersonating a flight attendant at least…
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17 soldiers killed, dozens injured in fierce gun battles with terrorists in Niger, Kaduna

Seventeen soldiers have been confirmed dead and at least ten others injured following coordinated attacks…
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What to know after Day 1219 of Russia-Ukraine war

WESTERN PERSPECTIVE Russia captures village in eastern Ukraine near lithium deposit, Russian-backed official says Russian…
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Tesla robotaxi launch: Why getting from dozens to millions of self-driving cars won't be easy

Tesla (TSLA.O) finally has a robotaxi. Now comes the hard part. The electric-vehicle maker deployed…
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Nigeria's Flying Eagles qualify for World Cup after dramatic win over Senegal

Nigeria's U-20 national football team, the Flying Eagles, have secured their place at the 2025…

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