Whether it's "conversational marketing" or "AI-based tailored touchpoints", the trends for today's envelope-pushing marketers have a single red thread running through them: they recognize the human being on the other side of the business transaction. Human beings have a finite set of attentional resources. The founding father of our science, William James, once wrote, "attention implies a withdrawal from some things in order to deal effectively with others." Innovative marketers and brand strategists may be forward-thinking, but their foundational thinking on human attention and psychology is ancient. They recognize that to succeed, a business needs to master the art of…

Are you stuck with a workplace jerk? Here's your survival guide. If you're stuck sharing a workplace with a toxic co-worker or boss, you know just how disheartening it can be. But if you're the boss, you may have even more reason to worry because having difficult people among your employees can cost you valuable talent. "We're seeing right now that the number one reason people leave jobs is because of dealing with difficult bosses or co-workers," says Tessa West, associate professor of psychology at New York University and author of Jerks at Work: Toxic Co-Workers and What to Do…