Wednesday, 10 July 2024 04:24

Chocolate startup wanted to end child slavery in cocoa industry—now it brings in $162m a year

Rate this item
(0 votes)

If Tony’s Chocolonely founder Teun van de Keuken had his way, he would’ve ended up behind bars long before he created his popular chocolate company.

The Dutch journalist made an attempt to get himself arrested in 2005, showing up to a police station and declaring himself a criminal. The crime? Fueling slavery by knowingly purchasing a chocolate bar made with illegal child labor.

When his activist stunt failed, van de Keuken came up with a new plan: creating a chocolate bar of his very own that proved the candy could be made without any exploitation of children.

His chocolate company would pay West African cocoa farmers a living income to help combat the scourge of child labor, and its beans would be sourced from land that had been deforested.

Nearly 20 years later Tony’s Chocolonely is not only one of the most popular chocolate brands in van de Keuken’s native Netherlands, it is known around the world.

The brand, whose stated mission is to make “100% slave free the norm in chocolate,” can be found at major US retailers like Whole Foods, Target and Walmart. Its revenue grew 23% last year to $162 million.

“We’ve demonstrated it’s possible to pay a living income to farmers to address the challenges of child labor,” CEO Douglas Lamont told CNBC Make It in a recent interview. ”[We’ve shown] you can be a successful chocolate company doing it the right way, in an ethical way.”



July 20, 2024

Dangote’s quest for import ban on diesel bad for Nigeria’s energy security, competition, FG says

Aliko Dangote has asked Nigeria to suspend imports of diesel and aviation fuel in a…
July 19, 2024

LG autonomy is guise for state capture, overtaxation - Afenifere

PRESS RELEASE Afenifere has stated that President Bola Tinubu administration's push for Local Government Autonomy…
July 20, 2024

Married men are revealing the ‘hardest parts’ of marriage that no one talks about

We recently asked married men of the BuzzFeed Community to tell us the hardest parts…
July 20, 2024

Husband uses drone to catch wife cheating on him with her boss

A Chinese man reportedly caught his wife cheating with her boss during work hours by…
July 16, 2024

Driver, 18 passengers abducted on Akwa Ibom highway

The driver and 18 passengers of a Port Harcourt-bound Akwa Ibom State Transport Corporation bus…
July 20, 2024

Here’s the latest as Israel-Hamas war enters Day 288

Top UN court says Israel's occupation of Palestinian territories illegal The United Nations' highest court…
June 19, 2024

Chips maker Nvidia rises to world’s most valuable company

Nvidia has become the world’s most valuable company following a staggering rally in its shares,…
June 18, 2024

Amusan secures fourth straight national title in 100m hurdles

Tobi Amusan has claimed her fourth consecutive national title in the women’s 100 metres hurdles…

NEWSSCROLL TEAM: 'Sina Kawonise: Publisher/Editor-in-Chief; Prof Wale Are Olaitan: Editorial Consultant; Femi Kawonise: Head, Production & Administration; Afolabi Ajibola: IT Manager;
Contact Us: [email protected] Tel/WhatsApp: +234 811 395 4049

Copyright © 2015 - 2024 NewsScroll. All rights reserved.