Beer drinkers in Nigeria will have to pay as much as N1,300 for a bottle, after the Nigerian Breweries Plc on Monday announced an increase of 40 percent in the prices of the products.

Nigerian Breweries last week issued a statement, announcing an increase in the prices of its products with effect from February 19, 2024.

The new price list shows that a bottle of Gulder that used to sell for N700 will now sell for N950, Star Lager beer which was N600 will cost N850 while the same goes for 33 Extra which will now cost N850.

Beer drinkers in Nigeria will have to pay N1,300 for a bottle of Heineken, Life beer goes for N850, consumers will now part with N1,250 for a bottle of Legend while Tiger beer is N750.

NB Plc had issued a ‘Price review notification’ dated February 12, 2024 and signed by the Zonal Business Manager (West), Lekan Awosanya.

“This is to inform you that we are constrained to review the prices of some of our Stock-Keeping Units (STUs) effective from Monday, 19th February 2024,” the notification read.

“This review has become necessary because of the continued rising input cost and the need to mitigate the impact.

“In appreciation of our great partnership and your commitment, we will deliver at the current prices all open orders that are fully funded and created in our system before 00.00hrs on Monday, 19th February 2024.

“While thanking you for your commitment to our great partnership, be rest assured that we will continue to support your sales/distribution efforts as always. For further clarification, please do not hesitate to contact your Regional Business Manager.”

The Guardian